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Materiales Fuertes : Durable Homes that Stand the Test of Time
May 28, 2012  • Discover Living Magazine

Sturdy homes for a resilient people. In a place that is regularly pummeled by typhoons, the quality of durability holds a high premium. Understandably, Ilocanos favor homes that are made from the strongest materials like stone and hardwood. Their province, after all, is often visited by strong storms that are accompanied by devastating winds and endless rain. In an environment such as this, only the tough will prevail.

Brighton Parkplace North is first of the three premium residential subdivisions of Robinsons Homes in Laoag City. Its success was followed by the development of Brighton Parkplace North in Brgy. Cavit and the newly launched Hanalei Heights in Brgy. Balacad.

But the Ilocanos are a tough race. With a province sometimes described as a narrow strip of land between mountains and sea, they have been able to overcome the challenges of the elements to become a significant political and economic force.  It has been said before: “The Ilocos region, its proud natives like to say, is the birthplace of several Philippine presidents, the hometown of brave soldiers and martyrs, and training ground for poets, artists and heroes. It is the homeland of strong, industrious folk who travel and work in distant places, but eventually find their way back to their roots.”

The sojourns to the different parts of the world, however, have somehow influenced the Ilocanos’ tastes. These are reflected in the modern amenities that they expect, and the architectural styles that they favor for their homes. Largely because a number of Ilocanos found their way toHawaii, the tropical style prevalent there has found reinterpretation back home.

Still, the manner by which the new homes are decorated reflect their roots. An affinity to the natural environment influences them to choose furniture made out of wood and natural materials over items made of synthetic products. Farm implements are reworked and transformed to decorative elements and antiques may find their way into the décor. The native inabel or hand woven cloth finds new use as upholstery material in the home.

Partiality for durability needs to go hand-in-hand with functionality as solid furnitures in massive, exaggerated dimensions can turn a large room into a cramped space. Often times, the services of an interior designer becomes handy when selecting functional and statement furnitures.

Responding to the demand of balikbayans for vacation or retirement homes in Ilocos Norte, Robinsons Homes, one of the four residential brands of real estate conglomerate Robinsons Land Corporation, developed Brighton Parkplace situated in Brgy. Araniw, Laoag City.

This 5-hectare subdivision has a prime location close to both the amenities of a key city, the rustic charms of the countryside, and the drama of heritage sites. Moreover, it is in a convenient location a few minutes away from the Laoag International Airport, schools such as the Northwestern University, churches, the Laoag City General Hospital and commercial districts such as the Fort Ilocandia Resort Hotel and Robinsons Place Ilocos Norte.

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